Hello from the Windy City! The Springbuk team attended #HRTechConf this week to participate in the changing landscape of human resources. With the emergence of HR technology, software and analytics, this conference is a must for today’s HR and Wellness pro.
Our team enjoyed the content and conversations. Here are three takeaways that will resonate with your HR team, too:
1. Engagement is great (with data).
Employee engagement has long been a rallying cry in HR and wellness. After all, the success of any initiative can hinge on garnering employee attention and action. In recent years, “engagement” was a buzzword and felt out-of-reach for employers. That’s changing with technology. A quick walk on the exhibitor floor at #HRTechConf demonstrates the rise in employee engagement platforms. Today’s employer has a multiple of choices for how they interact with candidates, new hires, high performers, the wellness-minded, and more within their population. If targeted engagement is the goal, then tools like Springbuk are a necessity: without data and pinpoint accuracy, engaging on a 1:1 and relevant way is challenging.
2. Wellness is strategic.
Early adopters of worksite wellness may have felt isolated from the rest of the HR conversation. While wellness was intrinsically the “right” thing to do for employees, getting a budget, resources and support was a challenge in the early days of corporate health. Today, “population health” isn’t an initiative: it’s a core and strategic tenet of organizations. And, the innovation is catching up. The industry is moving beyond challenges and participatory measures to evaluate wellness success. While the altruistic motivation remains, today’s practitioner can now use data and analytics to show a credible return on the impact of wellness dollars. Employer studies like this one show that a real ROI is attainable.
3. HR is on the rise.
A decade ago, marketing technology caught the eyes of the c-suite, investors and media. Automation, lead scoring and predictive modeling were hallmarks of marketing’s future promise. Today, HR is at a similar inflection point. Key innovations are fueling (and changing) how the HR function is performed. From artificial intelligence in talent management to advanced health sensors that meet employees “where they are”, HR now has the “it” factor. Tools like Springbuk are changing age-old practices of managing paper and chasing data.
Our team enjoyed the 2016 conference. After meeting hundreds of employers and fellow exhibitors, we leave the conference with excitement of what’s to come for the industry. The tools, talent and technology are in place to truly drive healthier populations.
Interested in more information to help your organization make decisions about employee wellness? Check out the below resources, or learn more about the Springbuk’s health analytics solution by requesting a demo.