The Springbuk team is led by a group of individuals who go above and beyond to ensure our organization, customers, and community receive the support and direction needed to achieve their goals.


Rod Reasen

CEO & Co-Founder

Rod Reasen is the CEO of Springbuk, a health data analytics solution with a vision to prevent disease with data. Before launching Springbuk, Rod founded and scaled a fee-based benefits consulting firm into one of the largest in the Midwest when it was acquired by a publicly-traded firm in 2010.

In 2009, he launched the nationally recognized Healthiest Employers® award program that has recognized thousands of employers at the top healthiest workplaces across America. From those learnings, Rod dreamed of a day where employers could make the best-unencumbered decisions using data. That passion drove him to co-found Springbuk, which now represents more than 4,000 employers including hundreds of household brands. His energy is contagious and the world is benefiting from his vision to disrupt healthcare.

Joy Powell


Joy Powell brings over 25 years of executive leadership experience spanning various industries, including insurance, health and wellness, and health analytics. Before joining Springbuk, she served at Healthways as President and Chief Operating Officer. Joy later transitioned to CareSync, filling the familiar role of President and Chief Operating Officer.

In early 2019, she brought her advising and solutions expertise to Springbuk as the Chief Operating Officer. In her current role as the President at Springbuk, Joy helps align and bolster day-to-day company operations and growth.

Steve Kukulka

Chief Technology and Product Officer

Steve Kukulka has 20 years of experience in healthcare and healthtech industries. His roles have spanned various concentrations throughout his career, including product development, analytics, business processes, clinical data management, customer relationship management, IT service management, and mobile applications. In the spring of 2021, Steve joined the Springbuk team as Chief Technology and Product Officer, where he oversees the Product, Data Science, Project Management, Engineering, and Infrastructure teams.

Penny Moore

Chief Commercial Officer

Penny Moore brings over 25 years of healthcare experience in working with self-funded employers through executive roles with United Healthcare, Aetna, and leading growth strategies for early to mid-stage companies focused on improving population health through digital technology.

Penny joined the Springbuk team in the spring of 2020, where she leads the Sales, Marketing, and Health Strategy teams through strategic initiatives and promotes new market development.

James Norris

Chief Financial Officer

Throughout his career, James Norris has garnered almost a decade of multi-industry financial leadership experience. In 2013, after earning his CPA credentials, James served as the Chief Financial Officer at Braxton Brewing Company. James brought his leadership expertise to Springbuk in April of 2017, first serving as the Director of Finance; over the past four years, he has successfully led the company through two capital raises, and integrated  several of Springbuk’s internal data systems into a centralized database.