The Springbuk team is led by a group of individuals who go above and beyond to ensure our organization, customers, and community receive the support and direction needed to achieve their goals.

Joy Powell


Joy Powell is the CEO and President for Springbuk, a health intelligence software company empowering actionable insights to improve a population’s wellbeing while containing claim costs. She brings over 25 years of executive leadership experience spanning various aspects of the healthcare industry, including population health, care coordination, and analytics. Before joining Springbuk, Powell served in President and Chief Operating Officer roles at both Healthways and CareSync. She also held key global leadership positions with Sitel and FedEx Express, providing her with the unique combination of healthcare industry and employer perspectives.

Steve Kukulka

Chief Technology & Product Officer

Steve Kukulka has 20 years of experience in healthcare and healthtech industries. His roles have spanned various concentrations throughout his career, including product development, analytics, business processes, clinical data management, customer relationship management, IT service management, and mobile applications. In the spring of 2021, Steve joined the Springbuk team as Chief Technology and Product Officer, where he oversees the Product, Data Science, Project Management, Engineering, and Infrastructure teams.

James Norris

Chief Financial Officer

Throughout his career, James Norris has garnered almost a decade of multi-industry financial leadership experience. In 2013, after earning his CPA credentials, James served as the Chief Financial Officer at Braxton Brewing Company. James brought his leadership expertise to Springbuk in April of 2017, first serving as the Director of Finance; over the past four years, he has successfully led the company through two capital raises, and integrated  several of Springbuk’s internal data systems into a centralized database.