At Springbuk, we use the phrase “Health Intelligence Platform” a lot. This is an intentional choice. While other descriptors may help describe our platform, such as health analytics software, employer-facing analytics, or broker analytics, we aspire to be more than an analytics solution. We believe that our software, when combined with forward thinking insurance brokers and wellness professionals, can provide insights and intelligence into your data in ways than an analytics solution alone could never provide.
In this post, we wanted to elaborate a bit on what we mean when we say “health intelligence platform” and why we draw a distinction between intelligence and analytics. If you’re interested in learning more about what makes our health intelligence platform unique, request a demo today.
If you’re looking for a new “data warehouse,” this nominal difference may seem trivial. If it looks like a duck and quacks like a duck, why not just call it a duck?
Simply put, because ducks are going extinct and are being replaced by a more evolved species.
Many health data solutions are still focused on data warehouses. They’re built to compile your health data in one place, and some will slap a nice-looking dashboard on top. They’re not doing much heavy lifting to make your life easier. Instead, they’re a better looking cousin of their predecessor. Health intelligence platforms, however, are a whole new species.
We define a “Health Intelligence Platform” as a software solution that provides actionable insights and direction, from real health data.
Let’s break that down, piece by piece. Springbuk is:
In the rest of this post, we’ll dive a layer deeper to understand what makes a health intelligence platform different, beneficial, and in some cases, necessary.
Measuring and analyzing your health data is essential to determine the efficacy of your organization’s health and wellness initiatives. To that end, health analytics should be an important part of your overall wellness strategy. If you don’t have a solution in place that can identify and track things like your top medical claims or costly gaps in care within your population, you should invest in a health analytics solution.
If you’re interested in going a layer deeper, however, you’re likely in the market for a health intelligence solution. Unlike a health analytics solution, which helps you measure and analyze your health data, a health intelligence solution answers two simple questions:
So what? Now what?
This means that, when you invest in a health intelligence platform, you receive all of the analysis associated with an analytics platform, but with actionable insights that allow you to impact change within your population.
When deployed appropriately, health intelligence software helps organizations identify problem areas before they have the opportunity to crop up. Instead of focusing on what’s already happened, health intelligence software focuses on what’s likely to happen. This is possible by monitoring problem areas like gaps in care, risk stratification, and forecasting future costs based on current medical conditions.
This means that organizations who leverage a health intelligence platform like Springbuk are able to more accurately forecast next year’s medical spend and take preventative action when they spot a potential problem area. This helps wellness professionals keep their population healthier and their CFO happier.
If you’re curious about how a health intelligence platform may be able to impact your organization, consider the following:
Interested in learning how a health intelligence platform can transform your health benefits? Request a demo of Springbuk.
If you want to stay up-to-date with your health intelligence, subscribe to our Springbuk Insights series. It’s a bi-weekly email series providing you with all of the most current information on health analytics on the web.