Future of Wellness: Why Your CMO Holds the Secret to Your Success

Ten years ago, marketers relied on historic information and best guesses. One-to-one engagement, or delivering the right message to the right person at the right time, was an unattainable dream.

Today, targeted engagement is a reality. The same forces that transformed marketing are changing population health. New data sources, predictive spending, and real-time analytics are changing how we make wellness decisions.

This must-read report explains:

    • The five lessons for wellness, from the marketing revolution
    • Why data is driving decisions
    • How personalization deepens engagement