Ten years ago, marketers relied on historic information and best guesses. One-to-one engagement, or delivering the right message to the right person at the right time, was an unattainable dream.
Today, targeted engagement is a reality. The same forces that transformed marketing are changing population health. New data sources, predictive spending, and real-time analytics are changing how we make wellness decisions.
This must-read report explains:
- The five lessons for wellness, from the marketing revolution
- Why data is driving decisions
- How personalization deepens engagement