Chaos Creates Clarity

Why Mission Matters

The chaos that uprooted our lives back in March 2020 is unfortunately still here. But clarity can always be found in the midst of upheaval; right now, we’re learning more about what we truly need — and what we don’t. The same is true for our organizations. Amid all the chaos COVID-19 has unleashed, your organization’s mission — and whether it’s relevant in this new reality anymore — has never been more important.

Rediscover and Refocus Your Mission

In this Ebook, we explore how to refocus and make the necessary adjustments to your mission by help guiding and answering questions, such as:

  • What is our mission and how does it relate to these new circumstances?
  • Do we need to adapt the way we deliver on our mission?
  • Do we need to holistically rethink the entire business?
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Additional Resources

For more information on COVID-19, below are our latest resources on vaccine information, the micro-trends we're seeing, and the differences between COVID-19 tests.

What We Know So Far About COVID-19 Vaccines

The Downstream Impact of COVID-19

The Differences Between COVID-19 Tests