Video Blog

What is health intelligence?

What we dream of is this world where there's this ready flow of information available at our fingertips.

Imagine today, a world where when you logged into Netflix, you had to scour about looking for the next video that you're going to watch. Or on Amazon Prime, or any of the platforms that you're doing for streaming right now, because we're all working from anywhere. It would be an entirely different world, almost a bit chaotic. 

Or you could even think of it as overwhelming because there's so much content available. So what machine learning and intelligence- the paradigms that exist out in the marketplace- give us, is the ability to curate information that's specific to you. And that's what intelligence does.

A health intelligence platform is designed around: What are the problems that exist within your population, that you can actually change within your organization? And it's a platform that we've created, so that we can help identify the needs that are specific to you.

And of course, we use this vast ecosystem of employers that are very similar to you to gain new intelligence. So it's not just you saying, “Hey, I'm really smart. I'm gonna jump into an analytics platform and find the problems.” What we've said is no, we're going to take this broad ecosystem of users across the world and help identify new ideas, new problems that are specific to you, so that you can jump into the future with solving those problems.

So health intelligence is completely different than analytics. And in many ways, you have to see it to believe it. And we love being able to get that opportunity because it truly is real.

Rod Reasen, CEO and Founder

Rod Reasen is the CEO of Springbuk, a health data analytics solution with a vision to prevent disease with data. Before launching Springbuk, Rod founded and scaled a fee-based benefits consulting firm into one of the largest in the Midwest when it was acquired by a publicly-traded firm in 2010.

In 2009, he launched the nationally recognized Healthiest Employers® award program that has recognized thousands of employers at the top healthiest workplaces across America. From those learnings, Rod dreamed of a day where employers could make the best-unencumbered decisions using data. That passion drove him to co-found Springbuk, which now represents more than 4,000 employers including hundreds of household brands. His energy is contagious and the world is benefiting from his vision to disrupt healthcare.