Video Blog

What sets Springbuk apart?

No company would be a company without its people. One of the things we pride ourselves on is hiring the most incredible people throughout the country to be able to help us think through - What are the intelligence elements that are the most opportune for businesses that we work with?

Fortunately, we have the luxury, the benefit of working with over 3,500 employers across the United States. And what that does, it gives us a lot of information about what's taking place in rural America, or in Metro America, or ‘work from anywhere’ America. But then when it comes to how we actually distill that information, we need to have incredible people on our team to be able to think through it.

So we have clinicians, dieticians, pharmacists, and data scientists and brilliant individuals, and we're always looking for more. And we're always looking for ways that we can curate that information, so it's the most specific way to create action. The last thing we want to do is create a lot of vagaries, or really pretty graphs, that mean nothing. And of course, that takes a lot of people to think through what that best thing is for you.

Rod Reasen, CEO and Founder

Rod Reasen is the CEO of Springbuk, a health data analytics solution with a vision to prevent disease with data. Before launching Springbuk, Rod founded and scaled a fee-based benefits consulting firm into one of the largest in the Midwest when it was acquired by a publicly-traded firm in 2010.

In 2009, he launched the nationally recognized Healthiest Employers® award program that has recognized thousands of employers at the top healthiest workplaces across America. From those learnings, Rod dreamed of a day where employers could make the best-unencumbered decisions using data. That passion drove him to co-found Springbuk, which now represents more than 4,000 employers including hundreds of household brands. His energy is contagious and the world is benefiting from his vision to disrupt healthcare.