Video Blog

How does Springbuk deliver insights about health data?

One of the questions we get is, “How do we provide direction within the platform?”

Much like every time you're engaging with some social media platform or some consumer retail platform, they're learning from you. And then they're able to better provide additional output to you.

We use that same type of paradigm within our platform with the entire ecosystem of users. So ‘insights’ was built to enrich the information. Not just visualize it, but to actively go and find opportunities.

So what we've said is that, why don't we do the heavy lift? We'll go find the opportunities, and instead of you trying to come to a platform and get information with already a question formed in your head, you can come into the Springbuk platform and be educated every single moment. Because that's our job- is to give you information so you can walk away, not just be informed, but to be able to act.

Rod Reasen, CEO and Founder

Rod Reasen is the CEO of Springbuk, a health data analytics solution with a vision to prevent disease with data. Before launching Springbuk, Rod founded and scaled a fee-based benefits consulting firm into one of the largest in the Midwest when it was acquired by a publicly-traded firm in 2010.

In 2009, he launched the nationally recognized Healthiest Employers® award program that has recognized thousands of employers at the top healthiest workplaces across America. From those learnings, Rod dreamed of a day where employers could make the best-unencumbered decisions using data. That passion drove him to co-found Springbuk, which now represents more than 4,000 employers including hundreds of household brands. His energy is contagious and the world is benefiting from his vision to disrupt healthcare.