Much like every time you're engaging with some social media platform or some consumer retail platform, they're learning from you. And then they're able to better provide additional output to you.
We use that same type of paradigm within our platform with the entire ecosystem of users. So ‘insights’ was built to enrich the information. Not just visualize it, but to actively go and find opportunities.
So what we've said is that, why don't we do the heavy lift? We'll go find the opportunities, and instead of you trying to come to a platform and get information with already a question formed in your head, you can come into the Springbuk platform and be educated every single moment. Because that's our job- is to give you information so you can walk away, not just be informed, but to be able to act.