One simple question that we get quite frequently is, ‘how are we different than the data warehouse?’ And the way I like to answer this is, a data warehouse, the place you go store stuff - we've said is that's needed. And we have a very, very sophisticated data warehouse.
We collect every piece of information that we possibly can on the human being that is then relevant to improve the overall health of that individual. And then to lower costs; create the best value.
So if you just want a data warehouse, happy to give that to you. But if you're looking for more sophistication, intelligence- that's what Springbuk was really designed to do, was to latch on to this vast ecosystem of not just our users, but the world's thinking around health care, and to plug that in. We think you need both.
Rod Reasen, CEO and Founder
Rod Reasen is the CEO of Springbuk, a health data analytics solution with a vision to prevent disease with data. Before launching Springbuk, Rod founded and scaled a fee-based benefits consulting firm into one of the largest in the Midwest when it was acquired by a publicly-traded firm in 2010.
In 2009, he launched the nationally recognized Healthiest Employers® award program that has recognized thousands of employers at the top healthiest workplaces across America. From those learnings, Rod dreamed of a day where employers could make the best-unencumbered decisions using data. That passion drove him to co-found Springbuk, which now represents more than 4,000 employers including hundreds of household brands. His energy is contagious and the world is benefiting from his vision to disrupt healthcare.